Lending a helping hand
This is an anxious time for everyone across the world – from the streets of Britain to the Rooibos fields in the Cederberg, 100 miles north of Cape Town where our factory is located. No matter where we are, we’re all in this together.
We are the biggest Rooibos brand – and practically a household name in South Africa – but still quite new in the United Kingdom. But, thanks to our growing family of UK customers, African Extracts skin care is going from strength to strength.
So we were delighted to be approached in late March by volunteers from the well-being unit at the London Ambulance Service NHS Trust, based in Southwark, to assist. We donated 200 tubes of our best-selling Rooibos Hand Creams with Vitamin E and soothing Chamomile to their hardworking staff whose hands were in need of some major TLC.
Since then, we’ve made several other donations (more than 500 products) and for each hand cream purchased in April (and until the end of May) we are matching the donation to NHS and care workers in different parts of the UK.