3 reasons to say ‘eye do’
Good skin care starts with the three steps – cleanse, tone and moisturise. But how early is too early to start using an eye cream to help prevent those fine lines from appearing? Most skin experts and dermatologists agree that the delicate skin around your eyes is a bit different. Depending on your skin type, the eye area needs extra care from as early as your 20s.
Here are three reasons why:
- The skin around your eyes is 40% thinner and loses 50% more moisture every day than on the rest of your face.
- It’s also the least elastic, so it doesn’t bounce back as much, and ages quicker – some say up to 10 years faster.
- The area also has specific problems – like dark circles and under-eye puffiness.
Our Advantage Eye Cream tackles problems in three ways – adding much-needed moisture with allantoin and a green algae extract called chlorella vulgaris, and using sea fennel and buckwheat seed to help reduce under-eye puffiness and stimulate better circulation for less noticeable dark circles.
Innovative light deflection technology literally helps scatter light reflected from the skin to help brighten the eye area, and soften and ‘blur’ the appearance of fine lines and wrinkles. So beauty really is in the eye of the beholder. Our silky smooth Eye Cream (£12.99) is now back in stock.