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our story

South African skin care inspired by the antioxidant power of Rooibos

African Extracts Rooibos skin care is a best-selling South African beauty brand inspired by the unique antioxidant power of the Rooibos plant that grows naturally only in one place on earth – the rugged Cederberg mountains of the Western Cape. Popular around the world as a mild, caffeine-free tea Rooibos (Aspalathus linearis) has potent antioxidant health benefits. Like Champagne, Rooibos has its own protected geographic status.

Our hero ingredient is Bio-Active Rooibos extract, which offers both powerful antioxidant protection and legendary soothing and calming properties, and the targeted benefits of natural plant extracts, precious flower oils and vitamins. Because we believe in the power of nature, our cruelty-free products contain sustainably sourced natural plant active ingredients with proven skin-care benefits. Superstar ingredients – like ceramides and light deflectors, as well as patented anti-ageing complexes – boost moisture and restore natural radiance for fresh, clear, youthful-looking skin.

.African Extracts is owned by entrepreneur Rob Tiffin and his wife, Sarah Hetherington, a former award-winning beauty editor. The products are manufactured in the company’s state-of-the-art facility in Cape Town. The brand is synonymous with Rooibos in South Africa - and the company is proud to share it with the world.

Our philosophy – authentic, effective, affordable products that combine the science of contemporary skin care with the proven efficacy of Rooibos and natural plant extracts.
 

Sarah Hetherington, former award-winning beauty editor.