Monday, 09 September 2019 12:30

Why it matters where it comes from

In a world where nothing is as it seems, it’s no wonder that ‘provenance’ is a buzzword. As with the food we eat, clothing we wear and devices we use, the source of the natural extracts in our skin-care products matter too. That’s why African Extracts is so proud of the provenance of our Rooibos extract. We can trace where it comes from – right from the plants growing wild on the mountain slopes and plains of the Cederberg mountains to the Face Wash in your bathroom.

 

 

Because it’s Rooibos it can only be grown in one place on earth.

 

Watered only by the rain that falls out of the clean mountain air, fertilised only by the minerals of the ancient soils and harvested by hand with scythes, the green leafy plants are loaded onto wagons and taken to a state-of-the-art plant where pure steam and water are used to extract the antioxidant goodness. Our extract is certified organic, and Fairtrade guarantees ethical labour practices. All our products meet the rigorous safety standards of the EU. So when you see the authentic natural rosy colour in our Face Wash and Scrub, you share in the amazing Rooibos story – from the heart of Cederberg to the centre of your beauty world.

Why African Extracts?

Our leading South African brand is built on the values of respect for nature, integrity and authenticity

Skin loves Rooibos

Skin loves Rooibos
Our brand is based on the proven benefits of rooibos, a fynbos plant with unique antioxidants grown only in the Cederberg mountains of the Western Cape, South Africa. Every one of our products contains Bio-Active Rooibos extracted from organic rooibos, with guaranteed highest levels of antioxidants.

The power of nature

The power of nature
Because we believe in the power of nature, the Bio-Active rooibos extract in our products is supported by 35 natural plant active ingredients carefully selected for their skin-care benefits. Each one is a testament to our down-to-earth approach.

Scientific innovation

Scientific innovation
Our research and development team source cutting-edge ingredients for on-trend products that offer effective cleansing and light-textured, easily absorbed moisturisers. Our Advantage products, with plant complexes, have a richer texture to comfort dry skin and help reduce the visible signs of ageing.

Kind to the earth

Kind to the earth
We don’t use parabens or synthetic microbeads that pollute our oceans and rivers. African Extracts Rooibos skin care is not tested on animals and is approved by Beauty Without Cruelty for inclusion in their Humane Guide. Most products are vegan – look for the V next to each description

About African Extracts

Inspired by South Africa's natural beauty and the unique skin-care benefits of the rooibos plant.

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