Friday, 24 May 2019 08:23

Too soon to worry about wrinkles?

It used to be that anti-ageing products were aimed at the women way past 40, but how times have changed. As we understand more about how changes in the skin begin to happen, it’s clear that the time to think about treating skin damage is just north of your 30th birthday.

The fairer your skin the more likely it is to show early signs of ageing, but darker skin tones can also be dry and vulnerable to destructive ultra-violet exposure. It’s not just sunshine, but also urban air pollution, the effects of stress, poor diet and lack of sleep – not to mention smoking – that reduce your natural immune levels. They unleash chemical reactions and free radicals in the body that disrupt the skin’s natural repair and regenerating capacity which happens at night.

 

 

Beauty sleep alone is not enough to keep your skin looking fresh, dewy and youthful.

Fine lines and wrinkles, changes in pigmentation, the appearance of freckles and eventually a loss of firmness are the progressive signs of skin ageing. The secret to timeless beauty is that prevention is better than cure. This means being diligent about skin care, and choosing to use richer skin-care products aimed specifically at countering the signs of ageing. The fairer your skin tone, and the less oily your skin, then the earlier you should consider switching to an anti-ageing range.

The Advantage range is packed with antioxidants, which fight free radicals, courtesy of high levels of Bio-Active Rooibos and antioxidant vitamins. The products also contain anti-ageing complexes of natural plant extracts designed to target each of the visible signs of ageing.

Why African Extracts?

Our leading South African brand is built on the values of respect for nature, integrity and authenticity

Skin loves Rooibos

Skin loves Rooibos
Our brand is based on the proven benefits of rooibos, a fynbos plant with unique antioxidants grown only in the Cederberg mountains of the Western Cape, South Africa. Every one of our products contains Bio-Active Rooibos extracted from organic rooibos, with guaranteed highest levels of antioxidants.

The power of nature

The power of nature
Because we believe in the power of nature, the Bio-Active rooibos extract in our products is supported by 35 natural plant active ingredients carefully selected for their skin-care benefits. Each one is a testament to our down-to-earth approach.

Scientific innovation

Scientific innovation
Our research and development team source cutting-edge ingredients for on-trend products that offer effective cleansing and light-textured, easily absorbed moisturisers. Our Advantage products, with plant complexes, have a richer texture to comfort dry skin and help reduce the visible signs of ageing.

Kind to the earth

Kind to the earth
We don’t use parabens or synthetic microbeads that pollute our oceans and rivers. African Extracts Rooibos skin care is not tested on animals and is approved by Beauty Without Cruelty for inclusion in their Humane Guide. Most products are vegan – look for the V next to each description

About African Extracts

Inspired by South Africa's natural beauty and the unique skin-care benefits of the rooibos plant.

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